WHO NEEDS A MOBILE APP?

22 09 2010

EVERYBODY in business albeit large, medium, and/or small. WAKE UP people this is the wave of now not tommorrow.
The question recently posed was to give information on a company that has adapted mobile advertising on to it’s platform of marketing as a way for it to be found through engaging it’s users via discounts, deals or incentives, product reviews, customer review, or through building trust. What I think should be noted even more are the mobile platforms that the advertising are put on and also will the advertisements be web based or device based. This will allow for how the application must be built. It can be more expensive depending on how the application is built and the offers being made. If the application is device built you must take into consideration all mobile devices (i.e. iPads, Laptops, iphones, Android phones, Windows Phones, etc…), were as if the application is web oriented you only have to build to suit the devices that open the page in mobile web based browsers.

On major application that works as a generic announcement to all businesses is TWITTER, this application can be API to any platform and can emit discounts, offer rewards points if you hit a hashtag, (#tag_me) or sneak a click to call site in on a mobile device. The TWITTER API works wonderfully for all business. A more specific application is the OPEN TABLE application, this application has made more then a dent in the mobile arena and now they have created API that allows you to link into their platform if your are of the culinary type business and utilize it’s ability to get you seated at a restaurant before you arrive along with GPS MAPPING. This application has made more than a dent in the mobile applications market. This application happens to be one of the offerings of the Microsoft SDK programs for build on its platform along with TWITTER. I am very excited to see what the world of mobile applications is going to be bringing us as the holiday season quickly approaches. I currently am managing code for the new interactive televisions to interact with your mobile device and I am so loving this new digital era we are now in.

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DIGITAL COUPONS; MOBILE vs PRINT???

8 09 2010

Does ‘digital couponing’ cause consumers to forsake brand name products over cheaper products or services? If yes, explain why you agree with this article. If no, why do you disagree with his article? Do you think the reason is brand loyalty? Do you thing that well-known brands offer more discounts?
The question was asked “Does ‘digital couponing’ cause consumers to forsake brand name products over cheaper products or services?”

My answer to this question was, Digital couponing does not cause consumers to forsake brand name products for cheaper products it actually works in the opposite manner. Through ‘mobile couponing’ consumers are able to get brand name products for the same amount or less than the cheaper products. Getting to the consumer on the go while he is moving is the key to conversion. Also you have to remember consumer conditioning plays a large part in how a consumer buys and in what that consumer will buy. As this recession lingers, consumers are not remaining as loyal to brands for necessities. I think some well known brands can offer deeper discounts, but it is sometimes the third party distributors who have to bare the brunt of a sliding profit margin. Digital couponing can ease some of the cost of continuing consumer retention programs. When going digital you lose the cost of mailing materials and the cost of printing these coupons. According to Juniper Research Mobile ticketing transactions are forecast to exceed 100 billion as soon as 2012. The worldwide market for remote mobile payment of digital goods is expected to reach $1.65 billion by this years end. One such program I am in love with is Cinema Couponing. This is what they call an incentivized offer in other words you are allowed to modify the pricing so that you can create a coupon program as an added incentive to purchasing this product from your mobile device or online. If third party distributers learn about the merchants and their offers they could work together to help move products/and service therefore increasing revenue and aid towards probable job creation.





HOW TO GO TO THE MOVIES FOR CHEAP USING MY PHONE

2 09 2010

One of the top sites that are hit on mobile phones are cinema sites. One of the sites that I like the most is WEEKLY CINEMA. The uniqueness of this site is that you get 1 free ticket when you sign up and then two tickets for $12.99 every month thereafter.

You can sign up using your mobile device. Live support will assist you with your purchases and will give you tickets when you refer a friend. WEEKLY CINEMA is my escape from the stigma of working at home. They are now my new BFF.





HOW TO PITCH A WEB START UP TO A VC AND THE 10 QUESTIONS THEY WILL ASK

17 12 2009

I remember reading a quote from Wil Schroter “Pitch everyone, all of the time”.  If that isn’t the answer to the million dollar question.  When creating these ideas remember the Art of building a business.  Create something that will make an already good idea better, right a wrong, or will add to the quality of life.

Right now investors are looking for the next best thing, and you never know who may be in the room.   I have met a many a investor via Skype and Facebook.  One thing you will find is that when they give you the downside of your “astronomically mind boggling” business idea they are really trying to help you along.  If you have a box or cute little bag write them on a small card, jot down the strategy or how it will make the investors money then file it away until you are ready to use it.

Here are 10 of the questions most asked:

1.  So tell us about your business?

This is the opening to the inevitable “elevator pitch”.  Please don’t spit on the VC while trying to get as much out of your mouth as you possibly can.  A business plan overview is good enough. Grab their interest.

2.  What is going to stop the “Big Boys” from copying you or smashing you like a bug?

Remember they have more money, and a broader reach.  Never say “Nothing” or  “Nobody is doing what we do”.  There is always competition.  Say something like:

  • We can move more quickly
  • The “Big Boys” have to much to manage and can’t take the time to innovate the needed changes.
  • Or the famous, they would be better off acquiring us than copying us

3.  Why are you raising the money you want to raise?

This is very important.  It is very important that you do your homework here.  Never give conservative numbers.  Be ready to explain them and how you arrived at them.

4.  What are your benchmarks for the money and how far will this get you?

“6 months past launch when we expect to be cash flow positive”.  You gauge this by looking at it this way, how long would this money last you if you had zero revenue.

5.  Who are your customers?

Try to get testimonials. Remember Google Ad Planner.

6. What is your marketing strategy?

This is critical to your success, so plan for it now.

7. What are you coding in?

Hello, this is your company please know this.

8.  Are you handling the technological infrastructure for scaling?

Who is your support.  When consumers rush in will your servers hold up.

9.  Who are the members on your team?

Have some resumes.  And please have a decent web presence.

10.  What is the ROI on this venture?

Give an approximate date or period of time for ROI, figure in unforeseen occurrences.  (Over deliver and under promise.)





HOW TO CREATE A MARKETING SYSTEM IN 7 STEPS

25 11 2009

Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing system.

But, when I talk about a marketing system I am not referring to those academic exercises found in college marketing books.

A marketing system by my way of thinking is a simple (in many cases one page) document that specifically answers who you are, what you do, who needs it, how you plan to grab them by the throat, when you plan to do it and how you plan to pay for it.in a way that everyone in your organization, network, and client base can clearly understand.

So, let’s break it down into some simple steps.

1) Narrow Your Focus – create a description of your ideal client. Describe them as though they are sitting across the desk from your at this moment. Define only the market that you know needs what you offer and values what you have to offer. It is just as important to understand who you don’t want as a client.

2) Find and Communicate Your Core Difference – Even if your make it up, you’ve got to find something that makes your business stand out from the pack. Once you do, you’ve got to build your entire marketing program around this difference. Is it red trucks, is it an unheard of guarantee, is it a very specific market niche. You can’t stand out trying to be all things to all people.

3) Package Your Business – Look for ways to build your unique difference into the experience your client or prospect has with your firm. Everything about your firm should communicate and deliver your unique promise. Package your services as products, communicate your unique process, name your service offerings.

4) Educate – Throw away the sales brochures and create marketing materials and web site content that clearly speaks to your ideal client and gives proof that your indeed uniquely qualified to solve their problems. Create case studies, testimonial sheets, client lists, process description, service descriptions, the story of why you started your business.

5) Install the Lead Generation Trio – Advertising that generates permission, public relations that provide proof and referral systems that guarantee trust. Each of these three lead generating tactics works hand in hand to create a non stop flow of highly qualified leads.

6) Automate and Dominate – Once you start to create a flow of leads let technology do the heavy qualifying and selling for you. Ezines, email, blogs, web sites, white paper delivery, subscription lists – all must be automated in order to most effectively communicate as consistently as is necessary in today’s advertising message onslaught.

7) Live by a Calendar – Create the system and then work the system. Do whatever you must to make sure that you do at least one marketing activity every single day. Create a monthly calendar and give each month a marketing system theme. Get everyone in your organization involved – put the calendar in a very public place.

by:John Jantsch

http://www.articlegeek.com/business/marketing/small_business_marketing_system.htm





HOW TO REALLY LEARN HOW TO GET STARTED IN AFFILIATE MARKETING

15 11 2009

Hey everyone, I hope everything is great out there with all my friends in the happy blogosphere.  I am especially excited today, as I am everyday, to speak on the old issue of Affiliate Marketing.   I am going to be one of many to tell you that nothing good comes to you very quickly it take a bit of work but I came across some very interesting information in Website Magazine (Join for Free).  Where it talked about  Affiliate Marketing Benchmarks have not been as good as expected.

Like most of you I am very new to the concept of earning money buy talking about my passion which happens to be the Internet and Mobile Marketing.  In my quest, as usual, for information I came across an article regarding Affiliates failing to measure up to the expectations of the forecasters on the Internet.  What I am trying to say is not as many people as was expected got into the game of Affiliate Marketing atleast not on a fulltime basis, which is confusing to me.  What I pictured in my head was “going to a mall packed with consumers, buyers, and people wanting to purchase or do business and there being only two or three stores in the mall”.  Wow! I thought what a great opportunity for those that take the time to learn and understand the Internet and earn a great living.  I have watched some of these people in their early twenties (my daughter for one) who have been at this for only a 3 months begin to earn as much as 500/wk.  I know this doesn’t sound like much to some, but guess what those who have persevered are now making on the low side 6 figure incomes on an annual basis, and they are clamoring for help out here in the web world.  There seems to be no shortage of room for a new affiliate to get started and grow.  I read a book called “Click” by Bill Tancer .  In his book he talks about something called Pareto’s Rule (80/20) which is to say that 20% of the people earn 80% of the wealth and how on the Internet the rule is more like 90-9-1.  How the 90-9-1 principle or rule breaks down is 90% of the people on the Internet are lookers or lurkers(social audience) and 9% are out there looking for something specific(editors) and 1% are actually out there trying to sell information items or goods($Creators$).  For a person who is looking to do something to earn an income from home there are a lot of websites out there that are truly not scams, there are also a lot of programs out there that will teach you how to get up and going on the Internet and it maybe at some small fee to you but the benefits you derive from it are forever long lasting.

One program that I am a favorite of is Mark Ling’s training website from Clickbank.com call Affiliorama.com and it is “FREE”, of course why not train those who would be selling your products, believe it or not this is basically his point of view I really like this Marks’ style (not a plug at all).  He is very willing to give you very good tried and tested tools for free, if you just stick with the program you will be able to one of the few to “UNDERSTAND” how income is derived via the web and then quickly put it into effect within your first week of training.





GOOGLE IS BUYING ADMOB, THE MOBILE GIANT @ 750M??

10 11 2009

My initial plan was to do a post this week on “How to Get the Most out of your PPC Campaigns for Mobile”.  But in my search to provide structured information I found an interesting article dated 11/09/09.

But I just read the shocking news that Google is planning on acquiring the worlds largest mobile advertising platform.   I came across an article published by Zachary Rodgers,  of ClickZ.

Admob.com was started in 2006 and has had a major growth explosion year over year.  As expected since there are 4.3 billion mobile devices in the world and growing.  Also in some countries most people find desktops to expensive to own so they access the web via their mobile phones.  This has provided the mobile powerhouse the ability to provide ads to more than 15,000 websites and applications and vastly still growing.

Jason Spero spoke on the rapid growth surge Google has experienced on it’s Android platform according to it’s traffic reports.  According to market research firm IDC, there are 546 million mobile web users in the world and a forecast number of more than 1.5 billion.  The web users in the United States alone have grown 25% up from 49 million the previous year according to Nielsen online.  Google ain’t no fool.

When this deal goes through it well be the 3rd largest deal in Googles history.  With Admob.com growing in its global reach this would be a very much welcomed acquisition for Google.  I also have Dave Weston an associate keyword seo consultants help with going in to a deeper thought on this very interesting story.  If any of you out there have a comment on this story please leave it for me, I would love to here your thoughts on this new Google gobble up!