The Basics of Mobile Marketing

3 11 2009

Understanding the basics of Mobile Advertising is needed in order to reach your audience where they live, work, and play!

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30 10 2009


You business owners out there may be telling yourself , “I have to get my business ready for the Black Friday rush or Cyber Monday crowd”.  Make no mistake people you can never have to much time and not enough to do.  You feel you have put enough time and money into doing your websites now they want to tell you that you have to build another that will be mobile compatible!  Are you kidding me!

Well I have an answer for you try using a mobilizer this little piece of software is amazing, it will take your site from desktop ready to mobile ready in a matter of minutes.  Don’t you just love technology.


Now that you know that you do not have to go through the arduous task of building another website all you need now is to purchase a .mobi extension of your current domain name.  Now you may be asking yourself why would I purchase a .mobi if I already have a .com.  Let me give you the definition of what a .mobi is.  A .mobi Web site is just a Web site accessible from Internet browsers on any device, including desktop computers.  But, inorder to register a .mobi domain name, a site must meet specific requirements that make it easy to view and use from mobile devices such as smart phones and personal digital assistants.

A .Mobi Web Site Does:

  • Provides preselected default values where possible
  • Specifies Automatically senses device type and responds with an appropriate page
  • Allows the viewer to reach the site without typing “www” in the URL
  • Allows the user to choose how to interact by linking to the full site
  • Keeps navigation consistent
  • Includes access keys for frequently used functionality
  • Clearly identifies the target and file format of each link
  • Minimizes external links
  • Displays the most relevant information at the top of the page
  • Organizes documents so they may be read without style sheets
  • Keeps the number of keystrokes to a minimum
  • a default text entry mode, language and/or input format

A .Mobi Does Not:

  • Use frames
  • Rely on cookies
  • Rely on support for font-related styling
  • Use nested tables
  • Rely on embedded objects for script
  • Use markup to redirect pages automatically
  • Use pop-ups or change the current window without informing the user
  • Automatically refresh pages without offering a way to stop it

Thanks to our ever popular friends at HOSTWAY.COM for providing this thorough brake down of what the difference between a .mobi and your .com would be.  This will let your audience know that you have a mobile presence, putting you a step ahead of most of the archaic business owners out there now.  I know we all could stand the attention of the elusive Thanksgiving and Christmas crowd, but remember you have to go where they are going which now is their mobile devices.thumbnail.aspx


16 10 2009

Those that know the “Diva of Development” know that I am a big supporter of mobile marketing and advertising, my niche’ if you would say.  My quest in business is to help small and large brand business to develop an online presence on the web, this is an excellent time to break into mobile advertising.

With the release of the new 3GS Smartphones Sprint has already put everyone on notice about the release of a 4G Smartphone that will load fast and accommodate video and those snazzy flash programs equipped in most non mobile ready websites.

Google the guru of search engines has done something pretty amazing in preparation for this new terrain in advertising such as create “ANDROID” which is an operating system that they provide to any manufacture in business for free.  The manufacture will save 30-40% in conversions and those savings can be passed on to the consumer.

Now the “Diva” knows that some will argue that you can maintain your .com and have your site optimized for mobile browsing, this is true and can do this for you as well.  But as a brand advertiser there will only be two main platforms that are heavily patronized by the consumer to get your products in front of, the standard desktop or laptop PC and your mobile device and a .mobi will distinguish which of the two avenues you have chosen.  A dot mobi also distinguishes how your content will be viewed mobile ready website are particular to the device they are viewed on check on vs

According to Kimberly Smith of Marketing Profs, mobile marketing provides fewer barriers to entry, a growing user consent, unmistakable immediacy, tremendous targeting capabilities, measurable data, response tracking for traditional media, and killer response rates which is perhaps it’s novelty of the platform or the sense of a more personal interaction.  Mobile marketing is generating ‘frightening good” results and much better than online marketing according to Joy Liuzzo, director of marketing and mobile research for digital marketing research firm InsightExpress.

My next post will show how this platform can “reach the hard to reach”:  See how elusive markets can be won over when mobile marketing is employed to reach them on their own terms.

A starter guide to mobile coupons –

15 10 2009
“I am telling you, this may be the best way to get you notice.”
With consumers pinching pennies more than ever, mobile coupons are a great way to target them at the point of purchase. Find out how to start taking advantage of this emerging strategy.


8 10 2009

Sad to say I am the eternal head in a book junkie, a middle-aged nerd, a nightmare.  When I post to my blogs I tend to become a tad emotional about a subject I may have researched to death.  I consume books and data like a beat up old clunker consumes gas.  Which is probably my obsessive compulsive disorder (OCD) kicking in ensuring that I deliver to my readers information that is correct and has been validated.  Understanding that I live practically everywhere on the net you would have thought that I would have discovered this little jewel of information years ago.  But to my credit the Internet is still a baby and has so much more to offer it’s users.

Mobile Web Domain Flipping

I have discovered Domain Flipping and Parking, I would not have believed in it myself but get this I made almost $1000 for a .mobi I paid only $16.49 for, that is intellectual property flipping at it’s best.  The secret to this very lucrative game is finding a name that will generate traffic have it hosted, parked or forwarded to a page or blog with your google adsense words or your affiliate links listed on it and watch it generate a healthy income for you.  You can purchase a domain name at , you can also get these names appraised at they have an appraisal service that you can pay a small monthly fee to access.  Speaking as a real property owner this is like buying real estate in the late 60’s, you just listen for or keep abreast of best areas in your town (in virtual land that is the internet buzz words, you can find these at ).   Grab a like minded domain name post your adsense and affiliate links on the page, use to shorten your url to your page, then blog, tweet, and facebook  the site location you can also invest in a PPC campaign (pay per click campaign) through google, msn, or yahoo, create a call to action.  And like a business you have now basically opened a mall of information to your constituents the shops (affiliates) that chose to be in your mall must sell what your mall feels will generate the likely traffic that the name attracts.

Example: You would not purchase a domain name such as and list affiliate links on your page for baby clothes!

What is a .mobi

With the induction of mobile technology 4th generation (4G) Smartphones have now hit the market.  These phones are mobile mini internet browsers with which, much like the .com era,  have now given business a new advertising medium.  A .mobi extension is more coveted than .com, simply because more people peruse their phones at any given time than the internet and it moves with the consumer.  Speaking of new mobile ready baby sister, sold for a whopping $200,000 (virtual real estate at its best), would you believe is valued at $1,100,000 incredible and yes I have already check has already been snapped up.  Two mobile ready website owners that get it are and   Now is the time to purchase these names and flip them one such site that I have seen that is very inexpensive to purchase these names at is their niche is marketing to the mobile savvy business that wants to be on the forefront of this new advertising medium.  With the purchase of a domain name you receive free hosting, a mobile ready website, email, email forwarding and masking, and a blogcast not bad for $10.99(.com) and $16.49 (.mobi) a year all you need to bring is content.  REMEMBER THE BROADER THE NAME OR “BRAND” THE BETTER THE VALUE.


7 10 2009

The worlds largest mobile advertising firm they access 1 in 3 iphones and more. Definitely thinking ahead of the times!

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Free Mobile Web Marketing 2.0

7 10 2009

This is one of the most innovative ways to market as well as cost effective

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